Monday, May 11, 2015
Why dentists need to use Social Media
In businesses across the board – Retail, finance, healthcare and even your favorite Salon or boutique, companies are finding the use of social media critical to business promotions.Social media is a way to create professional connections, advertise your dental services and create a loyal client base.
Some of the overwhelming benefits of putting your practice on some form of a social media platform include:
· Regular Engagement with Target Clients
Through social media you can connect on more personal level with your patients. Twitter and Facebook are great tools to utilize, enabling a dentist to send a quick, personalized message to your patients anytime. This kind of personal attention can strengthen your relationship and maintain a personal connection with your client base.
· Real-time Responses
Social media platforms allow for quick responses to client inquiries and concerns. Your dental practice will be enabled with the tools needed to easily and efficiently direct potential patients to your website or contact information, to schedule an appointment.
· Increased Traffic, Increased Business
When your social media sites grow and gain higher rankings, it will become more visible to both your regular patients and people active on those social media platforms. This creates a great opportunity to reach potential dental clients.
· Affordable Marketing
When you’re hiring a social media management from an agency it seems bit expensive, but it can often create a higher return on your investment. Managing your own accounts on Facebook and Twitter means free marketing. However, keep in mind that this takes a significant investment of your time, as you must stay active in continually sharing relevant and useful contents if you want to drive traffic to your dental practice.
· Put You on Equal Ground
Unlike traditional marketing, social media platforms provide the same tools and resources to all users, no matter the size or amount spent. Effective use of these tools is the key to success on social media!