Why dentists need to use Social Media

In businesses across the board – Retail, finance, healthcare and even your favorite Salon or boutique, companies are finding the use of social media critical to business promotions.

Social media is a way to create professional connections, advertise your dental services and create a loyal client base.

Some of the overwhelming benefits of putting your practice on some form of a social media platform include:

·         Regular Engagement with Target Clients

Through social media you can connect on more personal level with your patients. Twitter and Facebook are great tools to utilize, enabling a dentist to send a quick, personalized message to your patients anytime. This kind of personal attention can strengthen your relationship and maintain a personal connection with your client base.

·         Real-time Responses

Social media platforms allow for quick responses to client inquiries and concerns. Your dental practice will be enabled with the tools needed to easily and efficiently direct potential patients to your website or contact information, to schedule an appointment.

·         Increased Traffic, Increased Business

When your social media sites grow and gain higher rankings, it will become more visible to both your regular patients and people active on those social media platforms. This creates a great opportunity to reach potential dental clients.

·         Affordable Marketing

When you’re hiring a social media management from an agency   it seems bit expensive, but it can often create a higher return on your investment. Managing your own accounts on Facebook and Twitter means free marketing. However, keep in mind that this takes a significant investment of your time, as you must stay active in continually sharing relevant and useful contents if you want to drive traffic to your dental practice.

·         Put You on Equal Ground

Unlike traditional marketing, social media platforms provide the same tools and resources to all users, no matter the size or amount spent. Effective use of these tools is the key to success on social media!

Dental Websites

Dental Websites

Converting visitors into patients is one of the biggest challenges of Internet marketing for doctors. In some cases, a large revamp is required. Other times, however, some simple, small changes can do the trick. Below are some easy tips to help increase your conversion rate:

1.     Examine Your Site’s Navigation. User-friendly navigation is important. If your visitors are getting lost in all of your pages, they’re going to go elsewhere. It’s important that visitors be able to easily find what they’re looking for and to easily navigate your website. Some helpful tools that can be incorporated into a website to further easy navigation include a site map and a search engine.

2.     Keep Things New, Fresh and Interesting. To keep your visitors coming back and to attract new ones, it’s important that you always have fresh material. Update your content on a regular basis, add new features, or even offer specials from time to time.

3.     Communicate With Visitors. Communicating with your visitors is essential if you want them to become patients. Any inquiries or emails should be promptly responded to, preferably within twenty-four hours of receiving them.

Answering Service for your Dental Practice

Virtual In Practice was created to assist dental practices that face challenges like increasing number of dropped calls, Insurance coordination, claims processing, high patient call volume, running dormant patient recalls and many more. Aclientz practice solutions provides your dental practice with an extended office which takes care 

of your complete practice management activities virtually.

Answering Service at work 24/7

Extended Front Desk at work 24 / 7 

Recall Management on a Schedule 

Patient Acquisition activities

Insurance Coordination 

Tip Sheet and Dashboards for Doctors 

Pick and choose services

PATIENT ACQUISITION WEBINAR 
New patients for your dental practice?

Attend our FREE webinar

Dental Patient Acquisition in digital era is getting complicated every minute. To achieve success in dental care industry, dental healthcare providers should have structured patient acquisition management system. 

Aclientz Practice Solutions gladly invites your practice to attend this webinar scheduled on Feb18, 2015, 2.00 PM EST

REGISTER HERE - CLICK HERE

Best Dental Marketing Tips

Best dental Marketing Tips!

Dental marketing has changed dramatically over the last five years and dentists can often feel caught between two worlds: the old, tried-and-true marketing methods they’ve used for years and the future-focused digital methods patients are using today. Marketing your dental practice in today’s world requires a mix of new and old strategies and determining the right marketing mix requires careful evaluation.  First of all you need tore examine the current marketing approaches according to your patient in order to continue-preserving those data may increase your marketing result and you also eliminate outdated marketing practices and the second thing is to educate your team about emerging marketing trends and make them involve into the strategy.

1.Up to date website

Website plays a vital role in digital marketing coz most of the patient rely up website to find the information and details. Dental Practice website in most important tool for your dental marketing. Even though if you own a website and haven’t updated for years – it’s time to update it now. You can add additional features to your websites like online appointments, practice schedule and much more.

2. Digital management/Campaign Management

Text and email marketing are pretty new the dental marketing where as more thena 80% of mobil phone users prefers text messaging and 31% prefers calling. It's possible to use texts and emails to confirm appointments, send birthday greetings and even do last minute reminders of patients' appointments, so that they don't forget. Whichever program you decide to use should have predesigned marketing campaigns, birthday greetings and appointment reminders that you can customize and send with a few clicks.

3. Social Media Management

Social media is the new word of mouth and it requires a particular strategy for a dental practice. In other words, building a social media presence is worth the effort. Facebook is the biggest and most important social media site, so that’s the first step in building a social media presence. Nothing else comes close in terms of time spent and number of real users. Facebook used to be just another social media site, but it has evolved considerably, becoming a true marketing platform. 28% of 18-34 year-olds check Facebook before they get out of bed! 10 Facebook has become a way people learn about businesses, services and products from their friends, and their friends of friends. Best of all, having a Facebook business page is free – which means there’s no reason you shouldn’t already have one. They can open the dentists’ fan pages and read what everyone has posted. They can even search the content of the posts and get results. Graph Search has radically changed the value of Facebook from a marketing standpoint. You can also buy advertising on Facebook. Similar to paid search, you pay when someone clicks on your ad. You can target specific demographics and interests, then Facebook overlays its own process involving user conversations and preferences to feed users ads most relevant to them. This is a relatively new medium, but might be worth exploring and getting ahead of the crowd. Finally, Search engines look at the content on Facebook fan pages – which adds to your SEO.

4. Patient Review

People love online reviews and they expect them for everything. The biggest trend in online search behavior is consumer reviews. While patient reviews may not seem like marketing – they most certainly are. If a consumer can’t find a review for a business or product – they will move on to the next one that does have reviews. Over 70% of consumers are influenced by customer reviews when choosing a dentist. The best way to do this is by emailing your patients and asking them to do it for you. Google page and post a review. You don’t need new reviews every day. A couple a weeks is great.

Importance of periodic Dental Checkup

The Dental Checkup

Maintaining good dental health is important to your overall health as well. Here is few basic check up you have learn before you go for a dental checkup.

The Dental Checkup:

What to Expect

In most cases, a dental hygienist and dentist will perform your dental checkup. Not every dentist operates the same way, but a dental checkup typically involves:

Cleaning and polishing. Dental hygienist will use a special instrument called a hand scale or ultrasonic dental instrument to scrape and remove the tartar from your teeth. He or she will then polish your teeth, often with a rotating rubber cup or brush, to remove any remaining plaque or stains.

Education. After the cleaning, hygienist or dentist will discuss any dental hygiene problems that were detected, and show you how to brush and floss more effectively, if necessary.

Examination. Both dental hygienist and dentist will examine your teeth, gums, and mouth, to look for changes or signs of a problem (for example, a cavity or gum disease or early signs of oral cancer). During the examination,  dentist may also use a special probe to measure the "pockets" between your teeth and gums, an explorer tool to poke at your teeth and determine if any cavities are present, and a mouth mirror to get a better view of the sides and back of the teeth. If you have any visible problems, dentist may recommend a particular treatment or may refer to a specialist, such as a periodontist or orthodontist, for further treatment.

X-rays. At some of the dental visits, dentist may decide to take X-rays of teeth to look for decay, gum disease, or other dental problems. X-rays expose to radiation so in order to avoid having them done more than necessary, bring copies of previous X-rays with when you're visiting a new dentist.

Sometimes you may have a more thorough dental checkup, which is called a comprehensive examination. You will probably have a comprehensive examination the first time you see a dentist, and periodically thereafter. During a comprehensive dental examination, your dentist will Thoroughly examine your mouth, head, and neck

• Discuss about  your medical history with you
• Take a series of X-rays
• Getting the Most Out of Your Dental Checkup

Since your oral health is closely related to your overall health, it's important to communicate any concerns or problems you are having with your dentist. Be sure to:

Tell your dentist about any new health problems you have been diagnosed with since your last visit (for example, diabetes or heart disease).

Make a list of all medications and supplements you take, including their dosages. Take this list with you to your dental checkup so your dentist can review it.

Let your dentist know if you suffer from dental anxiety. Fear of the dentist is common, and your dentist can work with you to make you more comfortable during your checkup.

Talk with your dentist about any problems or changes you've noticed with your teeth, gums, or the inside of your mouth. The earlier your dentist knows about pain, sensitivity, or a suspicious lump, the earlier he or she can diagnose and treat it.

Patient Acquisition Strategy

Webinar on 28 Jan 2015 at 11.00 Am

Dental Patient Acquisition in digital era is getting complicated every minute. To achieve success in dental care industry dentists and healthcare providers have to be good marketers to acquire patients for their dental practice. 
 

Aclientz One has invited you to a scheduled RingCentral Meetings video conference. 

Time: Jan 28, 2015 11:00 AM [GMT+5:30] 

Join from a PC, Mac, iPad, iPhone or Android device: 

Please click this URL to start or join. https://meetings.ringcentral.com/j/1492635785 
Or, go to https://meetings.ringcentral.com/join and enter meeting ID: 149 263 5785  

Join from dial-in phone line: 

    Dial: +1 (424) 203-8420

    Meeting ID: 149 263 5785 

    Participant ID: Shown after joining the meeting 

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For free Registration click here